Category Innovation

Formula 1: when connectivity puts marketing in the fast lane...

How did a championship historically centred on mechanics become a digital spectacle followed all over the world? And how does connectivity allow teams to simultaneously improve their performance, their business model and their relationship with fans? These were the questions at the heart of Mark Gallagher’s talk, drawing on more than forty years of experience in Formula 1, including in leadership and marketing roles.

Summer series: The six dimensions of connectivity (Part six)

Connectivity is a topic that could have us talking for an entire afternoon – and provides plenty of food for thought for an exciting summer split into in several chapters. `At this year's Nexus 2050 in June, MyConnectivity hosted the (afternoon) side event 'Connecting Tomorrow'. Sixteen experts spoke for four hours on the six dimensions of connectivity. This provided some enlightening insights, which we have summarised per dimension over the summer weeks. This week, as our final dimension: Impact.

Summer series: The six dimensions of connectivity (Part thre...

Connectivity is a topic that could have us talking for an entire afternoon – and provides plenty of food for thought for an exciting summer split into in several chapters. At this year's Nexus 2050 in June, MyConnectivity hosted the (afternoon) side event 'Connecting Tomorrow'. Sixteen experts spoke for four hours on the six dimensions of connectivity. This provided some enlightening insights, which we would like to summarise per dimension over the coming summer weeks. This week: Possibility. 

Summer series: The six dimensions of connectivity (Part One)

Connectivity is a topic that could have us talking for an entire afternoon – and provides plenty of food for thought for an exciting summer split into in several chapters. `At this year's Nexus 2050 in June, MyConnectivity hosted the (afternoon) side event 'Connecting Tomorrow'. Sixteen experts spoke for four hours on the six dimensions of connectivity. This provided some enlightening insights, which we would like to summarise per dimension over the coming summer weeks. We’re kicking off with the seamless dimension.